Business Branding
VISUAL IDENTITY
A logo is not a brand - it is an outcome created based on the Brand Identity. Created to be positioned as the visual identity for a brands desired audience.
— Branded Guidelines
— Logo Design
— Email Signature Templates
— Social Media Icons
— Colors
— Icons or Patterns
— Typography
BRAND IDENTITY
Branding is the process of actively shaping a company to be recognized through a unique voice, personality, and goals.
— *Contains all of Visual Identity
— Brand Story, Values, Promise, Positioning, Voice & Tone
— Target Audience Analysis
— Communication Style
— Social Media Strategy
— Content Marketing & Branded Graphics
— Website Dev & Design
