Samantha Herr is the founder and lead strategist behind Herr Branding Company — a highly respected brand and website development firm known for delivering impactful, design-driven solutions for businesses ready to grow with purpose.

A lifelong artist turned entrepreneur, Samantha has always been captivated by the power of design to tell a story. Her path began at South Dakota State University, where she earned a Bachelor of Science in Marketing & Advertising, with minors in Graphic Design, Copyright Law, Sociology, and Psychology — a multidisciplinary education that now fuels her holistic, insight-driven branding approach.

With over a decade of creative experience and more than five years running her business, Samantha has partnered with mission-driven nonprofits, ambitious solopreneurs, and thriving multi-million-dollar companies. Her work has earned regional recognition, including being named #1 Website Designer, Graphic Designer, and Marketing Agency in Rochester, MN several years in a row.

At the core of Samantha’s work is a belief that great branding is about more than visuals — it’s about clarity, alignment, and longevity. She builds systems, strategies, and identities that help businesses show up with confidence, communicate with purpose, and connect with the people they’re meant to serve.

Samantha is partnered with her husband, Eric. He might prefer the backstage, but his insights, business acumen, and, let's not forget, his glorious cooking, are the secret ingredients to their success. He is her rock, her sounding board, and an integral part of her life journey.