Brand Identity Curation

I craft & build a cohesive and memorable brand that reflects who you are, what you offer, and why your mission matters.

Depending on your package, your Brand Identity service may include the following + so much more.

Logo Suite Design
Primary, secondary, submark, and icon variations — all created with clarity and flexibility in mind.

Color Palette Development
A strategic mix of colors rooted in color psychology, built for digital and print consistency.
Font Selection & Typography Guidelines
A curated set of fonts that reflect your personality and ensure readability across platforms.
Competitor Analysis
A deep dive into your direct and indirect competitors to identify brand gaps, visual trends, and opportunities to stand out.

Custom Brand Pattern & Icon Set
A distinctive pattern and hand-selected icons that bring extra personality and cohesion to your visual system — perfect for social media, packaging, web design, and more.
Brand Guidelines Document
A professional guide outlining usage rules, spacing, color codes, font hierarchies, logo examples, and more.

Brand Voice & Strategy Discovery
Foundational messaging strategy to align your voice, tone, and positioning with your target audience.
Market & Audience Positioning
A clear understanding of who you serve, how you stand out, and how to visually communicate it.

ONE.

Discovery & Strategy
We dig into your business, values, goals, and the people you're here to serve.
TWO.

Concept Development
I create initial moodboards, font explorations, and logo sketches.
THREE.

Design Refinement
Through collaboration and rounds of feedback, we refine the visuals.
FOUR

Finalization
You receive your final logo suite, assets, and brand guide.
FIVE.

Delivery & Empowerment
I make sure you know how to use everything confidently and consistently.